Events
Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Top categories: plus and minus
Date: 2008-03-28 08:00:00
Nielsen monitors the sales of 90 food categories. The graph shows the changes which took place in the February 2007-January 2008 period. All categories produced expansion of between 3-17 per...
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Drugstores holding largest market share in body lotions
Date: 2008-03-28 08:00:00
Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....
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Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
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Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Barbecue season to start early
Date: 2008-03-28 08:00:00
The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
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More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
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Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
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Measuring trade marketing?
Date: 2008-03-28 08:00:00
Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...
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Market of washing powder shrinking – fortunately this time
Date: 2008-03-28 08:00:00
While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...
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Chains of small stores suffering biggest loss 2007
Date: 2008-03-28 08:00:00
According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....
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The inquisitive eyes of MARI
Date: 2008-03-28 08:00:00
Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...
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Trapped colours
Date: 2008-03-28 08:00:00
Spotless colour trap tissues help to prevent different colour clothes leaving stains on others during washing. They have been present in the Hungarian market under the brand name Grey since...
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CIES: business objectives and responsibility
Date: 2008-03-28 08:00:00
According to a survey conducted for CIES, manufacturers and retailers agree: leading enterprises in the food sector are able to view issues from a far wider than purely business perspective....
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To see and to be seen – in stores as well
Date: 2008-03-28 08:00:00
According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...
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Exceptional advertising for softeners
Date: 2008-03-28 08:00:00
Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...
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European champions in promotions
Date: 2008-03-28 08:00:00
Supermarkets account for half of total FMCG sales in The Netherlands, while both the market share and turnover of hard discount stores is shrinking. The food retail business is highly...
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Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
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Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
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Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Trident ready to take off
Date: 2008-03-28 08:00:00
The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style,...
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Inspiration for shopping in tomorrow’s stores
Date: 2008-03-28 08:00:00
Over 1,900 exhibitors from 90 countries attended this year’s renewed EuroShop event. Both the number of exhibitors and visitors to the event broke all time records. Visitors were able to...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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Slowly improve of the internal and external balances of Hungary
Date: 2008-03-28 00:00:00
By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...
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