Events
Strategies for recession
Date: 2008-12-16 08:00:00
A roundtable discussion has been held under the title „Marketing- and communication strategies in times of recession” by the Hungarian Consumer Platform, Kirowski and GfK Hungária. The importance of a...
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Stunning solutions on the ground and in water
Date: 2008-12-16 08:00:00
According to Max Linder, European communication and marketing director of MACtac, there are still undiscovered possibilities in communication with adhesive stickers. The Budapest subsidiary of MACtac is expanding step by...
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Awards for domestic flavours
Date: 2008-12-16 08:00:00
Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...
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Incredible nights by the river Moscow
Date: 2008-12-16 08:00:00
Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...
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Slovenian winner at Art Award
Date: 2008-12-16 08:00:00
This year’s winner of the EUR 7,000 Henkel Central Eastern Europe Art Award is Miha Štrukelj from Slovenia. A total of 500 works have been entered for the competition....
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Growing demand for frankfurters sold by weight in spite of higher price
Date: 2008-12-16 08:00:00
Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...
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Latest products awarded the EHF title
Date: 2008-12-16 08:00:00
For the products awarded the Excellent Hungarian Food title on 18. November, see the Hungarian text....
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The financial crisis
Date: 2008-12-16 08:00:00
We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...
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Walking the rope like no other
Date: 2008-12-16 08:00:00
The Golden Dove awards of the direct marketing business have been handed over in nine categories this year. The Rope Walker agency received an award in both the lifestyle and...
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Wide gap in frankfurter prices
Date: 2008-12-16 08:00:00
The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....
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Superbrands – for brand-conscious consumer
Date: 2008-12-16 08:00:00
The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...
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Merry digital Christmas!
Date: 2008-12-16 08:00:00
As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...
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One third of the population using internet
Date: 2008-12-16 08:00:00
At the end of the first half of 2008, over 49 percent of the Hungarian population above the age of 14 had access to the Internet. 3.09 million was the...
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Private labels generating growth in market of frankfurters made from poultry
Date: 2008-12-16 08:00:00
Sales of frankfurters were up by 4 percent in the first nine months of 2008, compared to 2007. According to data from the ConsumerScan of GfK Hungária, this was the...
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Sales stagnating
Date: 2008-12-16 08:00:00
Retail sales were down by 1.4 percent in August 2008, compared to August 2007. Sales showed stagnation compared to July. Food retail units generated 0.7 percent lower revenues in August...
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Thorough preparations – half way to success
Date: 2008-12-16 08:00:00
We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...
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Silver EFFIE for Invitel
Date: 2008-12-16 08:00:00
Invitel has received a silver EFFIE award for its autumn ADSL campaign designed and implemented by Neo Interactive. A total of 30 awards were handed over at the EFFIE ceremony...
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Sweet white champagne enjoying outstanding popularity
Date: 2008-12-16 08:00:00
Sales of champagne totalled HUF 11,5 billion in the October 2007–September 2008 period, showing year on year growth of 5 percent. Modern store types account for the largest part of...
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Meat prices to drop by end of the year
Date: 2008-12-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the Market and Price Information system operated by AKI and KSH...
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What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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Sweet billions as seen at ISM
Date: 2008-12-16 08:00:00
Sales of sweets are growing world-wide. The ISM sweets and biscuits exhibition will be held between 1-4. February in Cologne. According to Márta Kakuk, Budapest representative of the exhibition, everybody...
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Glasses to be clinked this year as well
Date: 2008-12-16 08:00:00
The market of champagne is a stable and predictable one. Demand for cheap imported products is up as a result of the recession. The minimal decline seen in recent years...
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Economy in recession, Euro coming
Date: 2008-12-16 08:00:00
According to a forecast made by GKI Gazdaságkutató Zrt. with Erste Bank, the Hungarian economy will be forced to change course as a result of radical changes in the world...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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Fondants for six billion
Date: 2008-12-16 08:00:00
Fondants are to be sold in the value of HUF 6 billion in the 4-5 weeks before Christmas. 821 tonnes of Christmas figures worth HUF 2.2 billion and accounting for...
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Medals from France
Date: 2008-12-16 08:00:00
Champagnes of the Törley group (BB Zrt. Chapel Hill Chardonnay Brut, Törley Chardonnay Brut and Francois President Rosé) have won three medals at the Effervescents du Monde competition held in...
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Accommodation generally booked without agents
Date: 2008-12-16 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1.3 percent in the January-September 2008 period, compared to 2007. Revenues of the sector showed...
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Over 10,000 visitors at leading event of the food industry
Date: 2008-12-16 08:00:00
The number of visitors at the IFE FOODAPEST and FOODATECH exhibitions held between 18-20. November was more than 10,000. This was the second IFE FOODAPEST organised jointly by HUNGEXPO Zrt....
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Crisis the main topic at Day of Commerce
Date: 2008-12-16 08:00:00
Although results should have been the main topic at this year’s European Day of Commerce organised by trade associations and organisations, this intention has been overruled by the financial crisis....
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Household consumption of champagne still dropping last year
Date: 2008-12-16 08:00:00
According to data from the ConsumerScan of GfK Hungária, the number of households buying champagne and sparkling wine continued to shrink last year, dropping to 45 percent of all households....
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