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Eight out of ten households buying carbonated soft drinks
Date: 2009-03-05 08:00:00
The market share of carbonated soft drinks remained stable in the market of cold beverages last year. According to data from GfK Hungária ConsumerScan, sales of light products were down...
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Discrete design, accurate information
Date: 2009-03-05 08:00:00
There are 3.3 million people in the 50 + age group in Hungary. A growing number of companies have special offers for this group. Charlotte Cosmetic Magyarország Kft. offers many...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Reaching for the bottle
Date: 2009-03-05 08:00:00
It was announced on 16 February that the tax on alcohol is to be increased by 3-7 percent. What is wrong with this? Manufacturers are worried that this will not...
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Dietary supplements mainly from drugstores
Date: 2009-03-05 08:00:00
The market of vitamins and dietary supplements has been growing dynamically, according to Nielsen data. Double digit growth took place in 2008, with total sales exceeding HUF 4 billion. Sales...
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Millions of people sensitive to food
Date: 2009-03-05 08:00:00
Unfortunately, the number of people who are unable to consume specific food products is growing in Hungary. Such people can be classified using three major categories: 1.) Sensitivity due to...
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Code kept warm
Date: 2009-03-05 08:00:00
Food manufacturers and retailers seem to have finally reached an agreement about a Code of Ethics. Their objective has been to set a universal standard for market players to be...
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Dietary supplements demanding a place in retail
Date: 2009-03-05 08:00:00
As a result of increased stress in our lives and our increasingly polluted environment, dietary supplements are becoming more important for consumers than ever before. – Nowadays, what we read...
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Growth by small specialised food stores
Date: 2009-03-05 08:00:00
Retail sales were down by 2 percent in November 2008, compared to November 2007 and by 0.4 percent compared to October. Retail sales totalled HUF 5,656 in the January-November period,...
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On line store for Hungarian products in March
Date: 2009-03-05 08:00:00
The intention of Prémium Hungaricum Egyesület is to help Hungarian SME-s from the food sector in entering the market. This is why they are planning to start up an online...
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Vitamins from pharmacists and agents
Date: 2009-03-05 08:00:00
According to a survey conducted by GfK LHS Healthcare and data from Consumer Tracking, consumers still regard vitamins as an important means of maintaining health, though sales have dropped in...
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Meat market exposed to changes in exchange rates
Date: 2009-03-05 08:00:00
Global trends in the meat and poultry markets are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI can be...
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Record breaking growth for chemical products
Date: 2009-03-05 08:00:00
Top list of chemical products producing most dynamic growth in 2008 (percentage on 2007 basis)....
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Toilet cleaners showing growth
Date: 2009-03-05 08:00:00
According to Nielsen data, retail sales of detergents expanded by 5 percent last year, exceeding HUF 12 billion. Toilet cleaners, the largest segment in the category produced growth of 10...
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Uncertainty regarding the end of recession
Date: 2009-03-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, the end of the global recession and its extent is completely uncertain. GDP in the EU is expected to...
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Hungarian Chamber of Agriculture urging introduction of SPS in 2009
Date: 2009-03-05 08:00:00
A substantial part of animal husbandry might disappear by 2012, which could lead to a major crisis. This danger comes from the delay in the introduction of the SPS law,...
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Stain-free cleanness with specialised products
Date: 2009-03-05 08:00:00
6-8 different types of detergents are used by average Hungarian households. Most housewives use specialised products and universal detergents at the same time. Dish washers, scrubbing powders and creams, germ...
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Hungarians worried mainly by cost of alcohol consumption
Date: 2009-03-05 08:00:00
44 percent of Hungarians claim that they never consume alcohol. According to a survey conducted by the GfK group for Wall Street Journal Europe, the biggest concern for Hungarians regarding...
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TV2 preparing for the spring with new programs
Date: 2009-03-05 08:00:00
As it has been revealed recently, a show under the title “Mr. & Mrs.” and hosted by Claudia Liptai and Attila Till is to be launched soon by TV2. Áll...
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Fewer households buying general detergents and floor cleaners
Date: 2009-03-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, different changes have taken place in various segments of households detergents, which has resulted in some shifts in their respective market...
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Domestic chains re-magnetised
Date: 2009-03-05 08:00:00
According to the Shopping Monitor and Shopping Mission 2008-2009 surveys prepared about distribution channels by GfK Hungária, smaller stores continue to play an important role in Hungary. For the first...
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Cheap food after a good harvest
Date: 2009-03-05 08:00:00
According to a forecast by Kopint-Tárki Konjunktúrakutató Intézet Zrt. and Agrár Európa Tanácsadó Kft., food prices will only rise moderately this year, increasing at a slower rate than inflation. The...
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Drugstores strengthening their position in HUF 19 billion market
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, retail sales of hair care products stagnated at slightly over HUF 19 billion last year. The nearly HUF 11 billion market of shampoos remained...
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Grain prices halved
Date: 2009-03-05 08:00:00
The supply price of agricultural products was down by 22,6 percent in December 2008, compared to December 2007. The price of plant products was down by 38 percent, while that...
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Weak HUF good for only a few
Date: 2009-03-05 08:00:00
According to Tamás Éder, chairman of ÉFOSZ, the weakness of the HUF will only benefit a very limited number of food processing enterprises. In his opinion, it is unlikely that...
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Washing hair no longer enough
Date: 2009-03-05 08:00:00
The hair care market is still dominated by shampoos but balsams have also been producing dynamic growth for years and sales of conditioners also began to soar last year. Demand...
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Romania still enjoying growth
Date: 2009-03-05 08:00:00
According to an estimate by Eurostat, retail sales in the EU-27 countries were down by 0.2 percent on average, and by 1.5 percent in the Euro zone in November 2008,...
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Market expanding, growth for milk chocolate
Date: 2009-03-05 08:00:00
Retail sales of Easter sweets rose again last year. Sales were up by 7 percent in terms of quantity, and by 22 percent in terms of value. Total sales were...
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Key factor for new products: proportion of people who try it
Date: 2009-03-05 08:00:00
According to Jonathan Banks, research director of Nielsen UK, there are three factors influencing the development of new products at present: consumer confidence, the expansion of private labels and the...
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Fat producing highest price rise
Date: 2009-03-05 08:00:00
In January 2009, consumer prices were up by 0,6 per cent on average compared to December and by 3.1 percent compared to January 2008. Food prices were up 2.2 percent,...
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