News and articles

Promotion of the Year 2025 awards presented on the Day of Promotions

Trade magazin organised the Promotion of the Year 2025 competition for the 17th time this year, and the results were announced at the Day of Promotions conference on 10 April. This article...

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Dél-100: award-winning progress

Dél-100 Kft. managed to achieve its 2024 goals and began the 2025 financial year with further developments. This article is available for reading in Trade magazin 2025/6-7. “In November 2024...

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Sino-Hungarian agricultural relations continue to strengthen

Hungarian agriculture and agribusiness have faced numerous challenges recently, but after overcoming the viruses affecting almost all our animal species, Hungary has become free, so trade with China can soon...

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In a year, there will be no more pay gap between female and male employees with impunity

The EU’s Pay Transparency Directive will enter into force next June, imposing a number of obligations on companies. The provision imposes strict penalties for non-compliance and requires employers to prove...

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The world of cactus

This article is available for reading in Trade magazin 2025/6-7. “In recent years the tequila market has shown positive dynamics in Hungary, it is especially premium brands made from 100%...

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Support available for the liquidation of waterfowl farms

The Ministry of Agriculture prioritizes the prevention of avian influenza epidemics, and is therefore announcing a support opportunity for waterfowl farmers who undertake to suspend their activities for three years,...

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More than two-fifths of Hungarian companies use artificial intelligence

Artificial intelligence is no longer just a promise or a vision, but an increasingly common and consciously applied part of domestic corporate operations. According to the latest data from the...

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Conad Adriatico Plans To Invest €258m By 2027

Conad Adriatico plans to invest €258 million by 2027, following a successful 2024 financial year, as the Italian cooperative reported 4.98% turnover growth, to €2.2 billion, and a 17.6% market...

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Cleango mobile car wash accelerates with another 320 million forints

Green innovation in Hungarian style. The Blue Planet Water Fund has entered the Hungarian-developed, water-efficient car wash network with a fresh capital investment of 100 million forints and a preferential...

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Prices of table and feed wheat rise

According to Stratégie Grains in June, the spot market price of 13 percent protein milling wheat in Germany rose by $8 to $292/ton between May 9 and June 5. The...

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Estee Lauder Chairman Emeritus Leonard Lauder dies at 92

Leonard A Lauder, the chairman emeritus of The Estée Lauder Companies passed away on 14 June 2025 at the age of 92. Born in 1933, he was the oldest son...

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PepsiCo stops production at another Frito-Lay site

PepsiCo has not disclosed the number of employees affected by this decision or the specific products manufactured at the site. PepsiCo has halted production at a Frito-Lay processing plant in...

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Nimm2 fruit gummy candies and Soft filled candies

Nimm2 Smilegummi fruit gummy candies and Soft filled candies are made with 6 types of added vitamins and fruit juice, so they aren’t only delicious but also contain valuable ingredients....

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Responsible agricultural water management is key during droughts

It is of paramount importance that Hungarian agriculture can adapt to the challenges posed by climate change, and that we preserve the value and productivity of domestic farmland for future...

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AM: Hungarian honey and mangalica introduced in Osaka

The presence of premium agricultural products such as honey and mangalica in the Far Eastern markets must be further strengthened, because these could be the breakout points of Hungarian agriculture...

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Brand tuning for 2025 – the kind of communication that is expected today

According to the VML Future 100 report, 2025 is no longer be about who speaks the loudest, but who can truly connect. This article is available for reading in Trade...

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Müller: store openings of strategic importance

“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...

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Position statement of the Hungarian Shopping Centers Association regarding the amendment to the regulation on commercial real estate

The draft amendment to Government Decree No. 143/2018 (VIII. 13.), known as the “plázastop” regulation, has been published. The proposal affects the rules governing the occupancy of commercial properties—including retail...

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Movement around the mall stop: the regulation regulating the retail real estate market may be amended

A draft amendment has been published for Hungary’s Government Decree 143/2018 (VIII. 13.), commonly known as the “plázastop” regulation. The proposed changes could significantly impact the use of commercial properties—including...

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New Burger King restaurant and renewed public space in the 21st district

Csepel’s first Burger King restaurant is expected to open its doors in the immediate vicinity of Csepel Plaza in early 2026, as part of a complex district image-shaping investment. The...

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PENNY is preparing for the summer season with flexible opening hours and an expanding range of products

PENNY Hungary continues to focus on customer needs during the summer months: from June 16 to August 31, several key holiday destinations will offer extended opening hours. The aim is...

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SPAR was full of linguine and fish menus – these are the product innovations that were awarded in 2025

SPAR has recently been awarded two new professional awards. The developments that won the “Inno d’Or – Innovation of the Year 2025” award have raised quality and customer experience to...

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Liz Truss: We need to return to more realistic trade

We need to return to more realistic trade based on agreements between countries, said Liz Truss, former Prime Minister of the United Kingdom, at the Budapest Global Dialogue event in...

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K&H: Hungarian economy could grow by 2.5-3 percent next year

Based on the current, uncertain outlook, after the 0.5 percent growth expected this year, an acceleration can be expected in 2026. All this may be accompanied by an annual average...

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Pajta received this year’s Restaurant of the Year award

Pajta in Őriszentpéter won this year’s Dining Guide Restaurant of the Year award, while Stand continues to hold the Best Of The Best title. Alelí Budapest won the Loveable Restaurant...

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Last year, 1.7 million hectoliters of wine were consumed in Hungary

Last year, a total of 1.7 million hectoliters of wine were consumed in Hungary, an average of 17.1 liters per capita, said Péter Gál, Head of Department at the Ministry...

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The NKFH imposed a fine of almost 3 million forints during the national strawberry inspection

The National Trade and Consumer Protection Authority (NKFH) has concluded its four-week nationwide strawberry inspection. According to the inspections covering the entire commercial range, every tenth product had a problem;...

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Hungary takes another step towards Turkish food exports

The Hungarian Chamber of Commerce and Industry (MKIK) has become a full member of the Association of Turkic Chambers of Commerce and Industry – MKIK announced to MTI on Monday....

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New AXE Fine Fragrance collection: the scent you can’t get out of your head!

In 2025, AXE came up with a bold product launch and a grand campaign in Hungary. The brand brought the AXE Fine Fragrance collection, which already has a huge fan...

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Nébih: the examination of wine measurement units in the Tokaj wine region yielded reassuring results

Despite some irregularities – such as incomplete management of the product accompanying document and untraceable, incorrectly labeled products – the inspection of wine measurement units in the Tokaj wine region...

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