News and articles
KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...
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From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD – this growth was much more moderate than the dynamics of previous years. As shampoos account for...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Domestic berry production could get a boost
The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...
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Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
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Oatly develops oat milk for automatic coffee machines
Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...
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Dietitians recommend more conscious protein consumption
According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...
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Vegan summit in Budapest
On 22 November Hungary’s first international vegan summit, Vegan Summit Budapest was held in the Europa Event Center. This article is available for reading in Trade magazin 2025/12-2026.01 The event...
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Tradition and innovation characterize this year’s Christmas candy market
Hungarian confectionery manufacturers are expecting a balanced season this Christmas. According to an overview prepared by the National Chamber of Agriculture and the Association of Hungarian Confectionery Manufacturers, interest in...
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Giving Friday: charity instead of promotions, dm donates 42 million forints
Dm has changed the color of Black Friday this year, and instead of promotions, it is donating 5 percent of its total turnover on November 28, more than 42 million...
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Plant-based meat by Impossible Foods is safe for professional athletes too
Impossible Foods has made history with its Impossible Beef and Impossible Burger products, which are the first plant-based products to receive NSF Certified for Sport® certification. This article is available...
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A record amount of donations was collected in the Food Bank’s charity campaign.
A record amount of more than 18 million forints was collected from the amount offered for Nestlé products sold in Tesco in the charity campaign organized for those in need,...
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New PENNY store opens in Tab
The newest PENNY opened on December 4th in Tab, on Dózsa György Street, offering convenient and budget-friendly shopping for the locals, with a modern interior and the usual quality selection....
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One in three people are too busy to meet friends during the holiday season
Nearly a third of people rarely talk to their friends in person, and 82 percent of Generation Z youth prefer texting and chatting to phone calls. 44 percent of this...
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OPTEN: Why were sole proprietors in focus in the new tax package?
According to OPTEN data, the number of sole proprietors has increased by nearly 90,000 in five years, and they now make up the largest part of the domestic entrepreneurial community....
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The global milk market is out of balance
The global butter market has seen a price decline in recent months. Production in the world’s leading dairy exporting countries has been steadily increasing for more than a year, while...
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Duality in wine
This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...
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This year, the most outstanding leaders of the year were awarded again
This year, the Trust Gala was held for the 11th time, recognizing the work of leaders who not only create value in their profession, but also continuously inspire others. Outstanding...
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Profession.hu: Half of employers do not plan to raise salaries next year
A total of 52 percent of Hungarian companies plan to increase salaries by 2026, by an average of 8 percent. Last year, a similar proportion of corporate decision-makers made this...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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NGM: in October, cardholders spent 14 percent more on their SZÉP cards
The government is working to ensure that Hungarian families can spend more and more time on recreation. The government is particularly supporting families’ carefree vacations through the SZÉP card, which...
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Seed Association: Organic farming on a growth path
The areas included in domestic organic farming have continued to grow, now stably exceeding 300 thousand hectares. By the end of the decade, the share of organic areas could double,...
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Deloitte: The new transfer pricing regulation brings many changes
The Ministry of National Economy has submitted the normative text of the new transfer pricing regulation for public consultation, which is expected to enter into force this year. The new...
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The Hungarian labor market remains tight
The Hungarian labor market remains tight: almost 4.7 million people are working continuously, and the unemployment rate is between 4-4.5 percent – said the State Secretary for Employment Policy of...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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Tesco recalls black tea
Tesco-Global Department Stores Ltd. has recalled black tea from circulation due to pesticide content above the maximum limit – this can be read in the information published on the website...
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The K&H innovation index remained in a stable range
The innovation activity of domestic enterprises remained stable: the K&H innovation index reached 27 points in the second half of 2025, which is essentially in line with the results of...
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A new Deputy CEO joins Yettel Hungary’s management team
From January 5, 2026, Peter Jantosovic will hold the position of Chief Technology & Information Officer (CTIO) at Yettel Hungary. Peter Jantosovic comes from Deutsche Telekom, where he worked as...
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Billions could reach Hungarian businesses thanks to a Hungarian tender platform
The country’s first automated tender platform, Tender Match, has been launched. The initiative is Hungary’s first digital platform that connects companies wishing to apply with relevant tender writers, consultants and...
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