Self-restriction in food advertising for children: also confirmed in Hungary

By: trademagazin Date: 2012. 12. 06. 12:01

Eight major companies in Hungary created the platform of companies that will comply to the voluntary self-restriction of the EU pledge in the presence of Szalai Annamária, President of the National Media and Communications Authority.

In the scope of the ceremonial signature, the representatives of Coca-Cola, Danone, Ferrero, Intersnack, Kraft Foods, Mars, Nestlé and Unilever have confirmed that they do not advertise their products – except products customized specifically for the nutritional needs of children – to a media audience that consist of at least 35 percent of children under the age of 12.