Smart diet 2030

Market research company Mintel says the food and drink trends of the next decade will be shaped by directions that take into consideration the health of both humanity and planet Earth. Technological development makes it possible to design personalised diets. At the same time consumers accept scientific, laboratory-made foods and packaging more and more. Alex Beckett, associate director of Mintel says consumers want to be led, looking for examples that can be followed in environmental protection, ethical business conduct, health, etc. //