Advertising messages may come printed or via e-mail

The majority of consumers find requests for advertising purposes useful. They mainly like leaflets and e-mail offers – KutatóCentrum Research Centre’s research reveals.

According to the survey called DM Szensor, examining public views for the first time this year, more than two-thirds of the respondents bought products due to leaflets, while more than half of those who received electronic advertising messages bought products at least once.