Tag "DIMSZ"
More than three-quarters of consumers have changed their shopping habits since the pandemic began
Eighty-five percent of the Hungarian population is a member of a loyalty or discount program, regardless of gender, while the decisive role of gender in the popularity of each program...
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Advertising messages may come printed or via e-mail
The majority of consumers find requests for advertising purposes useful. They mainly like leaflets and e-mail offers – KutatóCentrum Research Centre’s research reveals. According to the survey called DM Szensor,...
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An increase in the domestic direct and interactive marketing market
The Direct and Interactive Marketing Association (DIMSZ) published its report on the 2014 Direct Marketing sector spendings on 3 March. The market spendings increased. The sector maintained its fourth place...
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