Digital – in the summer too

The last POPAI meeting before the summer break took place at the Unilever Hungary headquarters on 20 June. Customer marketing leader Tibor Veress was the host, and he gave an insight into the company’s latest digital division, the so-called digital hub. Media manager Milán Kispál leads the new unit.

He gave a presentation, titled ‘Interaction – activation – digitalisation, the way Unilever does it’. POPAI members will next meet on 5 September in the BKIK building, joining forces with the Trade Marketing Club. //