Cosmetics industry: More money spent on advertising

Zenith’s Beauty Advertising Expenditure Forecasts reveal that the global cosmetics industry’s spending on advertising grew from the -1.2 percent in 2018 to 2.7 percent in 2019. What is more, beauty companies’ advertising spending is expected to reach 4.7 percent by 2021. This year these firms will spend USD 14.4 billion on adverts, and 2021 is likely to bring a USD 15.8-billion expenditure. //