Tag "Zenith’s Beau­ty Advertising Expenditure Forecasts"

Environmental protection and digitalisation are the greatest challenges

Between 13 and 15 November 2019 the Hungarian Cosmetics and Household Chemicals Association (KOZMOS) organised its annual conference. Our magazine interviewed István Murányi, general secretary of KOZMOS. How long does...

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Cosmetics industry: More money spent on advertising

Zenith’s Beauty Advertising Expenditure Forecasts reveal that the global cosmetics industry’s spending on advertising grew from the -1.2 percent in 2018 to 2.7 percent in 2019. What is more, beauty...

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