Billa’s online shop grows

By: Trademagazin editor Date: 2023. 11. 23. 09:03

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Billa’s online range has grown by 50% in the last three years alone – especially in the plant-based, organic and gluten-free segments.

The store, which was launched in 1999, offered shoppers a choice of over 8,000 products in 2020, but the range has grown by a further 50% in the last three years and now consists of 12,000 products.

The online store aims to score points with customers, especially with its wide range of plant-based products. The range has doubled in the last three years and now includes around 2,300 products. Organic products also account for a high share of the total range – 15% – and is growing steadily. This is particularly true of the gluten-free range, which has grown by more than 200 products in just one year.

Customers in Vienna and Lower Austria are the most frequent customers in Billa’s online shop most often choosing from the fruits and vegetables, dairy products, sausages and meat ranges.

Orders are delivered to customers from regional distribution centres in the provinces, where more than 200 employees work only to fulfil those.

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