Food TV ads reached the most viewers in May

Within the sectors, the TV ads of foods reached the most viewers among the 18-49 year-old viewers in May this year, just like in May 2015. Most recently, the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.) registered 30 813 GRPs in food advertising, 6 percent higher than last May.

The advertising activities of companies and organizations increased at a much higher proportion. Indeed, advertising appeared last month, in a total of 665 518 times in channels surveyed by Nielsen. Here, the rate of increase is 21 percent from 2015 May to 2016 May. (Nielsen)