Nielsen: trade advertisings have increased

Trade advertising increased significantly, after the stores can remain open again on Sundays.

While in case of spots promoting trade, the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.) registered a GRP of 16 760 among the 18-49 year olds in February, this indicator was around 25 500 in March and April. More than half of this data was by hypermarkets and Food Trade (7449 and 6436). It is noteworthy that Shopping Centers were also included to the GRP top 20 list in April. (Nielsen)