Tag "reklámok"

We spend as much time in front of the telly as before, but we watch more commercials

In 2021 Hungarians spent 4 hours and 54 minutes in front of the television on average, which was just 1 minute less than in the previous year – reveals the...

Read more

Hungarian Advertising Association has launched its Green Planet Initiative

The Hungarian Advertising Association (MRSZ) has launched its Green Planet initiative to promote the transition of the communications industry to sustainable operation – the association told MTI on Tuesday. According...

Read more

NMHH: product placements in commercial TVs increased by 15 percent in the first half of the year

RTL Klub and TV2 had 17,796 product placements in the first six months of the year, which is a 15 percent increase, compared to the same period of last year,...

Read more

China spent the most on advertising during the World Cup

Though the Chinese national team did not qualify for the World Cup, the Chinese companies pay huge amounts of money on commercials. The event is a great opportunity for the...

Read more

Media Council: the channels are repeating the advertisements more often

The trend observed earlier continues. Less advertisements are repeated more often by the channels, according to a survey of the media council on new advertising spots published in the second...

Read more

Nielsen: trade advertisings have increased

Trade advertising increased significantly, after the stores can remain open again on Sundays. While in case of spots promoting trade, the Nielsen Közönségmérés Kft. (Nielsen Audience Measurement Ltd.) registered a...

Read more

A double-digit growth in the online advertising market

The domestic digital advertising market achieved a double-digit growth in the third quarter – the IAB Hungary told MTI. According to IAB Hungary, between early July and late September, the...

Read more

Nielsen: Much more Hungarian consumers trust in advertising than the European average

Eight out of ten Hungarian consumers consider those advertisings the most authentic that came from their acquaintances or from people whom they trust (81%). This rate is one percentage point...

Read more