Nielsen: the use of mobile devices changes trade and cash flow
Trade in Hungary is also changing as a result of that consumers increasingly use their mobile devices for several purposes: one in three Hungarian mobile owners used to compare prices from different merchants.
Three out of ten customers are acquiring information on the products, the same number are gathering information on the net to decide better. The expansion of mobile devices is changing the world trade from purchase to payment – Nielsen’s global survey on mobile devices reveals.
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