Nielsen: nearly two billion forints against women’s hair

By: Trademagazin editor Date: 2020. 07. 15. 11:40
With a 12 percent increase in value and a 4 percent increase in volume, the turnover of female depilatories had a turnover of 1,615 million in domestic retail trade between June 2019 and May 2020.

The turnover of women’s razors amounted to 284 million HUF in the period under review, which is an increase of almost 15 percent compared to the same period of the previous year. Thus, we spent 1,899 million HUF on the two categories. Almost half of the value turnover is realized in and around Budapest. More than two thirds of the categories are bought by Hungarian consumers in drugstores, according to Nielsen’s retail index.

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