Nielsen: favourable trends on the baby food market

In Hungary the baby's food retail turnover increased by 12 percent in value between December to July, compared to the previous comparable period. In terms of diapers and baby-wipes Nielsen’s Retail Index registered growth in terms of both value and quantity in the first half of this year, compared to last year's first six month.

Nielsen estimates that the world's retail sales in 2015 from baby food was nearly 30 billion USD, while the world's diaper market is expected to exceed 29 billion USD. This offers great opportunities for manufacturers and retailers as well.

In terms of diapers and baby-wipes, the domestic market is about 5 billion HUF. Store sales expanded in-value as well amounts 9 percent from last year to this year's first half. (Nielsen)