Nielsen: it’s better if it’s green

Environment-conscious aspects are increasingly gaining ground in the consumers’ choices are. Local goods and sustained companies are gaining ground in retail – Nielsen reveals. One third of the Hungarians are willing to pay more for a product if they include ingredients that are environmentally friendly and sustainable.

Sustainability and environmental awareness has become a key strategic aspect at most traders in recent years, not only in energy and cost-effective production processes but also in the development of retail outlets and supply chains. (Nielsen)