Trademagazin > News and articles > Market News > Nielsen: Hungarians ate twenty million frozen pizzas in a year
Nielsen: Hungarians ate twenty million frozen pizzas in a year
Frozen pizza rules: between July 2019 and June 2020, the Hungarians bought a quarter more in value and almost a tenth more in volume, compared to the same period of the previous year. This means 11 billion forints and nearly twenty million pieces of pizza. Budapest and Pest counties are at the forefront of consumption, and manufacturer and trade brands are racing head to head, according to Nielsen’s market research retail index. Nearly one-fifth of the pizzas sold are salami pizzas.
Between July 2019 and June 2020, Nielsen registered a two-digit increase of 24 percent in the turnover of the frozen version of the Italian national dish, compared to the same period of the previous year, the Hungarians spent over 11 billion HUF on it. This is nearly 6,700 tons in weight (9 percent increase) and 19 million units (7 percent increase). (Nielsen)
Related news
97% Of Portuguese Prefer Physical Stores, 22% Shop Online, Study Finds
Despite 22% of Portuguese consumers now shopping online, physical stores…
Read more >PwC aquires GKID research company
GKID has entered into an agreement with PwC under which…
Read more >The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >
More related news >
Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >