Nielsen: Hungarians ate twenty million frozen pizzas in a year

By: Trademagazin editor Date: 2020. 08. 19. 11:50

Frozen pizza rules: between July 2019 and June 2020, the Hungarians bought a quarter more in value and almost a tenth more in volume, compared to the same period of the previous year. This means 11 billion forints and nearly twenty million pieces of pizza. Budapest and Pest counties are at the forefront of consumption, and manufacturer and trade brands are racing head to head, according to Nielsen’s market research retail index. Nearly one-fifth of the pizzas sold are salami pizzas.

Between July 2019 and June 2020, Nielsen registered a two-digit increase of 24 percent in the turnover of the frozen version of the Italian national dish, compared to the same period of the previous year, the Hungarians spent over 11 billion HUF on it. This is nearly 6,700 tons in weight (9 percent increase) and 19 million units (7 percent increase). (Nielsen)