Nielsen: This is an advertising space

By: Trademagazin editor Date: 2020. 09. 11. 11:40

The following analysis examines the changes associated with television advertising. The first 35 whole weeks of the period 2019 and 2020 were studied. This corresponds to the first eight months of the year with rounding, but the weekly breakdown gives a much more detailed picture than looking at monthly data. The period was significantly affected by the pandemic: the first coronavirus patient was registered in Hungary on March 4, 2020, and then the “emergency” status was declared on March 11, which lasted until June 18.

In the first 35 weeks of 2019, 4,905 types of ads were displayed. It seems that the crisis caused by the virus also left its mark on the production / Hungarianization of commercials, because in the first 35 weeks of 2020 there were only 4,128 types of advertisements (-777 less, which is -16% less). The number of new ads (ads that weren’t on screen at all before) fell from 3,819 in 2019 to 3,132, a decrease of 18%.