Nielsen: Much more Hungarian consumers trust in advertising than the European average

Eight out of ten Hungarian consumers consider those advertisings the most authentic that came from their acquaintances or from people whom they trust (81%). This rate is one percentage point more than two years ago. Nielsen’s survey on consumer's attitudes in connection with advertisement, and promotion reveals.

According to the survey conducted in sixty countries, seven out of ten (68%) Hungarian respondents told that they trust in the informations that can be found on the websites of the companies and brands, while six out of ten (62%) trust in the information of other consumers’ online posts. The proportion of those who read or heard a media editorial opinion and consider it completely or less credible is 56 percent.