Nielsen: Half of the Hungarians are already buying premium products online

By: Trademagazin editor Date: 2019. 02. 27. 11:55

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Nearly half of the Hungarians are already buying the desired premium product online, thus approaching the 61 percent European and 69 percent world average.

In fact, 15 percent of them are happy to order overseas and spend more money on higher quality coffee / tea, according to Nielsen’s global online consumer study on premium products in 64 markets. (Nielsen)