Nielsen: we spent 2.5 trillion HUF in retail in 2019

Hungarians spent nearly 2,500 billion forints in 17,000 business units in 2019, which is a 7 percent increase, compared to the 2018 total annual sales.

Sales volume increased by about 2 percent. The ratio of manufacturer brands and trade brand is 72:28 in favor of manufacturer brands. The discount stores continue to dominate store types, according to the Nielsen Retail Index, which monitors 100 food and 80 household chemical and beauty care categories. (Nielsen)