McDonald’s changes its name in China

By: Trademagazin editor Date: 2017. 10. 26. 11:00

The U.S. fast food giant McDonald’s Corp is getting a name change in China – at least on paper.

The company will change its registered business name to “Golden Arches (China) Co Ltd”, McDonald’s spokeswoman confirmed to Reuters on Thursday, adding though that its brand name in China – a transliteration of McDonald’s – would be unchanged – wrote after Reuters.

The new name will be “Golden Arches Co.”. The names of restaurants are not affected by the change, it will only be important for the licenses – McDonald’s spokeswoman said. The “Golden Arches”, are “McDonald’s” symbol since 1968, forming an “M”. (

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