Nestlé is entering the vegetarian market

By: Trademagazin editor Date: 2017. 09. 19. 11:06

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The owners of Kit Kat, Maggi and Nescafé recently announced that they are purchasing the Sweet Earth company in California, which produces vegetable-based burgers and burritos – Origo wrote.

The Swiss multinational company said that buying was an immediate entry into the plant-based food sector, which by 2020 plans to increase it to a 5 billion USD market in the United States.
In the United States, we are experiencing consumer change towards plant proteins – Paul Grimwood, CEO of Nestle USA told. (origo)