Product sizes are not always reduced due to inflation

By: Trademagazin Date: 2024. 04. 29. 12:27

In recent years, customers may have noticed something about some of their favorite products, like Pampers diapers or Always feminine hygiene products: they’ve gotten smaller. However, this reduction in size does not mean a change in quality, the smaller products are just as efficient as their predecessors. The transformation is an important part of P&G’s broader strategy to address the pressing issue of environmental and consumer sustainability. Products that have become smaller as a result of continuous improvements not only reduce the amount of material used per product, but also result in smaller packaging, less waste and lower transportation costs, reducing the ecological footprint resulting from the production and use of the products.

Concern about the future of the planet is an important factor in purchasing decisions, according to a PwC survey, sustainability is important to consumers, and this is also supported by their wallets. Eight out of ten shoppers said they would pay up to 5% more for sustainably produced products. In addition, quality and efficiency are also critical, and in many areas, such as healthcare and technology, consumers are less willing to compromise on the quality of the products they buy.

Engineers and scientists at P&G’s 13 innovation centers are constantly working to ensure that the products they develop combine reliable performance, ease of use and care for the planet without compromise.