High-quality melons to the Hungarian consumers: branding helps
Smaller than average, but very juicy Hungarian melon can be bought this year. Half of the crop comes from Békés. The total area of melon cultivation is 6 thousand hectares. As it was said at the professional event of Syngenta in Medgyesegyháza: the consumers are consciously looking for quality Hungarian melon; branding helps in this.
Photo: Láng Péter
Syngenta began the distribution of the Rubin watermelon variety last year. The Rubin watermelon variety is equipped with a sticker, while the producers can sell this product under a flag, direct crafted for this purpose. This helps consumers to buy a guaranteed quality, juicy melon – Antal Gyula, the campaign manager for vegetables said.
Related news
The domestic melon season starts in February at Tesco
Every year, Tesco prepares for the summer season with several…
Read more >Syngenta’s offering has been expanded with high-performance hybrids and effective crop protection solutions
Syngenta kicked off the year with new products and top…
Read more >Producer prices of slaughter cattle continue to rise
According to AKI slaughter statistics, in 2024, cattle slaughter in…
Read more >Related news
Interest discount on green loans
The popular green home loan will be even more favorable…
Read more >Recent survey: Fear of rejection is crippling businesses
A recent survey found that 33 percent of businesses cite…
Read more >Alibaba’s quarterly profit increases significantly
Chinese e-commerce giant Alibaba Group Holding reported a sharp rise…
Read more >