Quality on the grill

The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed by a hot summer, and the effects of inflation have gradually subsided.

Interest in unique flavours and premium grill products is growing

Beáta Bukovenszki
head of domestic sales
Gallicoop

“As regards volume sales, demand for premium and convenience products increased, while a moderate decrease was observed for products in the lower price range. In terms of profitability, products with a bigger added value proved to be the most stable segment”,

summarised Beáta Bukovenszki, head of domestic sales at Gallicoop Zrt.

Saving on size, not flavours

There has been a shift towards smaller pack sizes, reflecting the changing purchasing power of households.

Zsolt Kazai
sales manager
Wiesbauer-Dunahús

“Hungarian consumers are conservative. Even if they try new and exotic product versions, finally they return to the tried and tested flavours, such as grilling products with paprika, black pepper or cheese. People really like mix packs”,

informs Zsolt Kazai, sales manager of Wiesbauer-Dunahús Zrt.

Zsuzsa Takácsné Rácz
sales director
Pápai Hús

Zsuzsa Takácsné Rácz, sales director of Pápai Hús Kft.:

“Due to the growing market weight of discount supermarket chains, last season our company paid special attention to increasing the number of its branded products in these stores. Consumption habits are also transforming, with people showing a growing interest in unique flavours and premium grilling products”.

 

Ingredients from reliable sources

Tünde Matyasovszky
senior brand manager
(Valdor & Pick Friss Hús)
Bonafarm

“Food is all about trust, so it is no wonder that consumers like to be fully aware of the origin of the food they are putting on the table. The biggest advantage of the black-tray, premium fresh meat products bearing the PICK fresh meat logo is their compliance with strict standards and full traceability. Our products are made from meat from pigs fed only non-GMO, antibiotic-free feed”,

emphasises Tünde Matyasovszky, senior brand manager of Bonafarm Zrt. (Valdor & Pick Fresh Meat).

One of the most popular grilling product from PICK Premium Fresh Meats is pork loin and ribs.

This season GALLICOOP Zrt. is offering pre-marinated grilling meats in addition to its well-established grilling sausages, which meet modern consumer expectations not only in taste but also in terms of healthy ingredients. They have also taken sustainability into account in their innovation work, so the company’s packaging solutions have been upgraded to have a smaller ecological footprint.