This year’s Black Friday broke all records in America

By: Trademagazin Date: 2023. 11. 24. 10:30

According to a recent report by Adobe Analytics, Black Friday e-commerce spending in the United States showed a significant 7.5% year-over-year increase, reaching a record total of $9.8 billion, CNBC reported. The rise suggests that consumer willingness to spend has increased compared to 2022, when budgets were tighter due to high gas and food prices.

According to experts from Adobe Analytics, impulse purchases may also have contributed to the growth, since mobile purchases accounted for $5.3 billion of online sales.

At the same time, consumers are still price sensitive, especially given last year’s record inflation and interest rates. According to Adobe data, electronic products such as smartwatches, televisions and games were among the best-selling categories on Black Friday.

Adobe’s report is based on an analysis of one billion visits to US retail websites and 100 million unique products across 18 product categories. It is important to note that it does not track physical transactions. According to a separate analysis by Mastercard, store sales showed a slight increase of about 1%, while online sales increased by more than 8% compared to last year.