Volume sales grew above the average in four categories

Nielsen measures eight cleaning product categories, the combined sales of which reached HUF 25 billion in the last November-October period. Values sales surged 5 percent – a bit less than the average sales growth of 6 percent in the 70 household chemical and cosmetics categories audited by Nielsen.

GENERAL CLEANERS: annual sales were worth more than HUF 12 billion in the last two November-October periods. Values sales were up 2 percent but volume sales were down 1 percent. TOILET CLEANERS: retail sales improved by a hefty 15 percent and annual sales exceeded HUF 7 billion in value between November 2014 and October 2015. Volume sales also increased, by 4 percent. Sales concentration was high: stores bigger than 400m² and specialist drug stores were responsible for 85 percent of value sales. WINDOW CLEANERS: annual sales represented a HUF 1-billion value. Value sales climbed 5 percent and volume sales rose 2 percent in the November 2014-October 2015 period. Drug stores’ share from sales grew by 1 percentage point to 25 percent and the 401-2,500m² channel also gained 1 percentage point, realising 22 percent of category sales. LIMESCALE REMOVERS: the size of the market was bigger than HUF 1 billion here as well. Nielsen registered plus 1 percent in value sales and a 3-percent growth in volume sales.