How much coffee does Generation Z drink?

The German coffee market is undergoing major transformation, mainly due to changing consumption habits in the younger generations: a smaller proportion of potential customers are buying coffee.

Is coffee losing Gen Z?

This article is available for reading in Trade magazin 2025/6-7.

Ground coffee and coffee pods have experience a particular decline in popularity, while demand for whole bean coffee has increased, with its share in purchases rising from 31% to 41%. Younger consumers often drink less coffee, but two-thirds of Generation Z regularly buy energy drinks.