ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media

The latest instalment in Aldi UK’s ‘Kevin The Carrot’ series was the best performing supermarket post on Facebook in the fourth quarter of 2021, with 150,354 interactions, a new report from ESM: European Supermarket Magazine in association with Emplifi has found.

In addition, German retailer Penny, which is part of REWE Group, had the best-performing supermarket post on Instagram during the quarter, with its heartwarming Christmas commercial garnering 75,610 interactions.

According to the data, Aldi UK was the top performing supermarket overall on Facebook in the final quarter of last year (with more than 1.5 million interactions with the 136 posts it published), and the discounter boasts two of the top performing Facebook posts in the period – as well as Kevin The Carrot, a festive ‘peace offering’ aimed at Marks & Spencer also scored highly.

ESM