Unilever Acquires Haircare Brand K18
Unilever has announced the acquisition of premium ‘biotech haircare’ brand K18, as it seeks to reinforce its portfolio around higher growth segments.
K18 was founded in 2020 by entrepreneurs Suveen Sahib and Britta Cox and is described as sitting at ‘the intersection of beauty and biotechnology’.
It boasts a range of six products that help to identify and address the causes of hair damage, with a novel molecule K18Peptide, helping to replace complex hair treatments, Unilever said in a statement.
The brand is distributed through professional salons, retail, and eCommerce primarily in North America, UK and Australia.
The terms of the deal were not disclosed, and Unilever expects to close the transaction in the first quarter of next year.
Related news
Unilever launches Knorr meal cups to attract working consumers
The brand, recognized for its sauces and broths, is launching seven…
Read more >Emmi acquires majority stake in Brazilian dairy producer from Coca-Cola
Emmi Group’s Brazilian subsidiary, Laticínios Porto Alegre, will acquire a…
Read more >The Waberer’s Group entered the fullfilment market with Unilever
WSZL, a subsidiary of the Waberer’s Group, manages nearly 800…
Read more >Related news
BH AgrárTrend Index: the outlook for the Hungarian food industry has stabilized
The assessment of the situation of the actors of the…
Read more >Shrink inflation is getting worse
Dishwashing detergent, sweets, sour cream, cottage cheese, kefir and camembert…
Read more >NGM: innovation means the future of the food industry, State Secretary Gergely Fábián handed over new developments
In the framework of the Food Supplier Development Program (ÉLIP…
Read more >