Unilever Acquires Haircare Brand K18

By: Trademagazin editor Date: 2023. 12. 22. 09:40

Unilever has announced the acquisition of premium ‘biotech haircare’ brand K18, as it seeks to reinforce its portfolio around higher growth segments.

K18 was founded in 2020 by entrepreneurs Suveen Sahib and Britta Cox and is described as sitting at ‘the intersection of beauty and biotechnology’.

It boasts a range of six products that help to identify and address the causes of hair damage, with a novel molecule K18Peptide, helping to replace complex hair treatments, Unilever said in a statement.

The brand is distributed through professional salons, retail, and eCommerce primarily in North America, UK and Australia.

The terms of the deal were not disclosed, and Unilever expects to close the transaction in the first quarter of next year.


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