Unilever Acquires Haircare Brand K18
Unilever has announced the acquisition of premium ‘biotech haircare’ brand K18, as it seeks to reinforce its portfolio around higher growth segments.
K18 was founded in 2020 by entrepreneurs Suveen Sahib and Britta Cox and is described as sitting at ‘the intersection of beauty and biotechnology’.
It boasts a range of six products that help to identify and address the causes of hair damage, with a novel molecule K18Peptide, helping to replace complex hair treatments, Unilever said in a statement.
The brand is distributed through professional salons, retail, and eCommerce primarily in North America, UK and Australia.
The terms of the deal were not disclosed, and Unilever expects to close the transaction in the first quarter of next year.
Related news
Unilever sells Venezuela ice-cream arm
Mack de Venezuela, the Venezuelan subsidiary of Mack de Colombia,…
Read more >Sainsbury’s To Launch Unified Retail Media Platform, Nectar360 Pollen
UK retailer Sainsbury’s has announced plans to launch Nectar360 Pollen,…
Read more >New Product Launches In Spain Hit New Low, Study Finds
Innovation in Spain’s FMCG sector is at a record low,…
Read more >Related news
EU Sees 2% Growth In Ice Cream Production In 2024: Eurostat
Ice cream production in the EU increased by 2% year-on-year…
Read more >Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a…
Read more >The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO…
Read more >