The HELL iced coffee product line is renewed

By: Trademagazin Date: 2023. 03. 01. 10:14

Starting today, the ready-to-drink iced coffees of our country’s market-leading brand* will be made with a new name, more uniform, crease-sealed packaging and a fine-tuned recipe. According to the announcement, the popular iced coffee brand previously known as ENERGY COFFEE can be found in stores as HELL ICE COFFEE, with a stronger, independent image and communication independent of the parent brand.

In the summer of 2019, HELL introduced its ENERGY COFFEE product line, with 3 flavors. The excellent quality, real Hungarian milk, Arabica and Robusta coffee extracts, and the harmonious flavor quickly won the hearts of consumers: by 2020, the product line was the first in the Hungarian retail market of ready-to-drink iced coffees in terms of both value and number of units sold. he has held this position for three years now. In addition, ENERGY COFFEE has now become a real big family, since among the 7 flavors classic iced coffee lovers will find their favorite (Latte, Cappuccino, Double Espresso), as well as those looking for specialties (Rum Walnut, Salted Caramel) or those following a special diet (added Sugar-free Slim Latte, lactose-free Coconut).