The first Marketing Trendbook has been published!
What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every two years from now on. In the Marketing Trendbook 2023-24 publication, interested parties can learn about the thoughts of 147 key marketers and business decision-makers in 26 sections on more than 420 pages.
The publication presents the most important business and professional trends as well as possible growth directions through strategic level publications. The birth of the Trendbook is more timely than ever, as is marketing, since we live in an age of simultaneous and intertwined crises. The publication of the Hungarian Marketing Association can be purchased in print or downloaded for free at trendbook.marketing.hu.
The editors of the publication are planning for the long term with the initiative: the Marketing Trendbook is planned to be published every two years from now on, and its purpose is to collect and share the most up-to-date knowledge possible. The publication was prepared for several months as a collaboration of the domestic marketing profession, the experts came from different areas of the sector, from the customer, agency side and related fields.
Related news
Green Pledge trademarks are waiting for their owners this year too!
The Green Pledge is once again open for applications –…
Read more >The changing relationship between marketing and trade
In the last six months I had the opportunity to…
Read more >Europe’s best marketing specialist: Hungarian victory in the prestigious international competition
Zsófia Bánhegyi, Vice President of Corporate Relations of the Hungarian…
Read more >Related news
The special retail tax will remain until 2026
The new tax package announced recently brings significant changes for…
Read more >The European Commission demands the abolition of margin squeeze
The European Commission has launched infringement proceedings against Hungary over…
Read more >Mohu’s bottle return role in jeopardy due to a new EU regulation
According to a new European Union regulation, from 2029, only…
Read more >