The first Marketing Trendbook has been published!

The publication presents the most important business and professional trends as well as possible growth directions through strategic level publications. The birth of the Trendbook is more timely than ever, as is marketing, since we live in an age of simultaneous and intertwined crises. The publication of the Hungarian Marketing Association can be purchased in print or downloaded for free at trendbook.marketing.hu.

The editors of the publication are planning for the long term with the initiative: the Marketing Trendbook is planned to be published every two years from now on, and its purpose is to collect and share the most up-to-date knowledge possible. The publication was prepared for several months as a collaboration of the domestic marketing profession, the experts came from different areas of the sector, from the customer, agency side and related fields.