The first Marketing Trendbook has been published!

By: Trademagazin Date: 2023. 11. 15. 14:06

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What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every two years from now on. In the Marketing Trendbook 2023-24 publication, interested parties can learn about the thoughts of 147 key marketers and business decision-makers in 26 sections on more than 420 pages.

The publication presents the most important business and professional trends as well as possible growth directions through strategic level publications. The birth of the Trendbook is more timely than ever, as is marketing, since we live in an age of simultaneous and intertwined crises. The publication of the Hungarian Marketing Association can be purchased in print or downloaded for free at trendbook.marketing.hu.

The editors of the publication are planning for the long term with the initiative: the Marketing Trendbook is planned to be published every two years from now on, and its purpose is to collect and share the most up-to-date knowledge possible. The publication was prepared for several months as a collaboration of the domestic marketing profession, the experts came from different areas of the sector, from the customer, agency side and related fields.