The Latest Issue of Trade Magazine Has Arrived!

This issue’s Cover Story featurees Aqua Lorenzo CEO Tamás Bárány, who shares how the firm have captivated consumers.

In our Opinion Section – Lánchíd Club, Kornél Müller, CEO of Törley Pezsgőpincészet, takes readers on a journey from Siberia to Antarctic and reveals how he leverages his unique experiences in business.

In our Featured Topic: Easter Season, we explore how the high prices of Easter chocolates impact consumer demand. When it comes to ham, promotions are expected to play a key role this year, while in the world of horseradish-mayonnaise-mustard, there’s cautious optimism regarding a slowdown in volume decline, helped by the Easter + grill season combination.

In our Spotlight Section: Expectations for 2025 we delve into the challenges of a turbulent global economy, anxieties related to personal and planetary well-being, and key trends such as artificial intelligence, sustainability, and data management. We analyze PwC’s 28th Global CEO Survey, Euromonitor’s Global Consumer Trends report, and the growing phenomenon of selective shopping. We also examine the obstacles faced by the tobacco industry and retailers, as well as the exciting world of retail media, POS trends, and pricing factors in Hungary.

Shelf Review focuses on dairy snack bars, the fruit juice market, and hair care trends. In our sustainability section, we report on packaging innovations, Green Brands award, the CSR Hungary award ceremony, global uncertainties, and eco-friendly gastronomy marketing.

In Industry & HoReCa Insights, we dedicate a special feature to the growing vegan trend. In our HoReCa section, we discuss everything from a Gundel Award-winning chef and predictions from the President of the Hungarian Guild of Restaurateurs to the 2024 Bejgli of the Year competition. We also cover the rise of breakfast culture and the continued coffee craze.

In Market Analysis, we examine fluctuations in raw milk and grain prices and report on the steep decline of the GKI business confidence index.

In Sales & Business Development, topics include transformations in the refrigeration market and the winners of Trade Magazine’s Best Christmas TV Ads – 2024 competition. Additionally, we highlight the success of top Hungarian brands both domestically and internationally through the Hungarian Brands Program.

Our AI section explores the growing acceptance of artificial intelligence in retail and the exponential advancement of generative AI.

In In-store & Out-door, we cover key insights from the year-end events of POPAI and the Trade Marketing Club, as well as the latest innovations in retail.

Of course, this issue also includes the latest domestic and international news.

Click below to browse the latest issue of Trade Magazin, or download this and previous editions for free to read anytime!