Coca-Cola strengthens reusable bottle strategy with new target for low-carbon circularity

Coca-Cola has announced a target to sell 25% of all beverages globally across its brands portfolio in refillable or returnable glass or plastic bottles, or refillable containers through traditional fountains or Coca-Cola Freestyle dispensers, by 2030.

The beverage giant calls this target “an industry-leading goal, significantly boosting its use of reusable packaging.” Its World Without Waste initiative focuses on three core pillars:

• Design: Making all of its primary consumer packaging recyclable by 2025 and using 50% recycled material in its packaging by 2030.
• Collect: Collecting and recycling a bottle or can for every one it sells by 2030.
• Partner: Bringing people together to support a healthy, debris-free environment.

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