Aldi reaffirms its low-price commitment globally
Considering a potential recessionary environment in many countries in the medium term and economic uncertainty in the short term, the different Aldi operations are reinforcing their communication and marketing campaigns to reaffirm their low-price positions and strategies.
In Germany, the two discounters launched a joint promotional campaign promoting the low prices and quality of their food products. The simple and effective message “The best quality at the best price” creates differentiation with other discounters’ everyday low price messages.
Aldi Australia launched a new campaign, including a new TV advert to reassure shoppers it will continue to provide unbeatable value during these uncertain times. The discounter is being transparent on the fact prices could go up due to unexpected challenges, but it will bring them down as soon as possible. The new campaign also highlights how it can offer low prices by doing things differently to its competitors.
IGD
Related news
Coupon war over pensioner vouchers: Lidl and Aldi both offer extra discounts
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Persil’s September campaign supports assistance dogs
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Aldi opens earlier from Sunday – this is how they are transforming their stores
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
OKSZ: retail burdens are hindering the recovery of consumer confidence
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Coupon war over pensioner vouchers: Lidl and Aldi both offer extra discounts
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The 82nd OMÉK is opening soon
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >