Lidl Belgium Expands Vegan And Vegetarian Range

Discounter Lidl Belgium is set to expand its vegan and vegetarian range in response to changing customer demands and a decline in meat consumption.

The retailer said that customers are increasingly preferring plant-based meat alternatives, with sales of meat substitutes increasing by 60% between 2017 and 2020.

One in three Belgian consumers indicated that he/she eats vegetarian food at least once a week, while four out of ten meat eaters would like to eat less meat in the future.

ESM