Media Council: eight brands per hour appear on the two major commercial channels

The viewers of the two large national commercial television channels identified an average of eight brands an hour in the first half of 2015. This ratio was 8.5 in case of the RTL Klub, and 7.4 in case of the TV2 – the recently published research summary of the National Media and Communications Authority (NMHH) reveals.

During the research 16 251 product placements of 1063 brands have been identified at 9053 times; in 5138 broadcast of 54 shows at on RTL Klub in. At the TV2 1094 brands have appeared 7198 times. During these six months, the researchers identified 1,864 brands in the programs, but almost thirty percent could be seen on the screen only one time, while 41 brands appeared 100-200 times and seven brands could be seen more often. (MTI)