Media multiplier research in Hungary

By: Trademagazin editor Date: 2017. 09. 23. 19:34

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In 2010 Sanoma Media and GfK cooperated within the framework of a Media Multiplier research in Hungary, which proved that the efficiency of monomedia (usually television) campaigns is smaller than that of complex campaigns utilising more medial channels. The study examined the efficiency of beauty sector campaigns among women in the 20-49 age group, in several stages, using online questionnaires.