We are lucky with plant-based products

Companies engaged in the market of alternative protein and plant-based food products have it hard if they want to be a step ahead of consumers. Flexitarians, vegetarians and vegans are the key drivers of the plant-based revolution: they are not only obsessed with their own health, but also the well-being of Planet Earth.

Let’s print protein

With the sweeping demand for plant-based protein, 3D-printed proteins are gaining momentum. Many consumers, however, keep distance from processed ingredients, which gives rise to the movement of ‘clean labelling’, suggesting honest and exact communication about what we eat and drink. At the same time, the delicious taste and appealing look of food, as well as sustainability pose further expectations to live up to. Even though companies have to think hard, at the end of the day they always manage to present a creative solution.

Seeds are the new snack

The snack category has largely increased, which is mainly due to the pandemic. Still, it lends itself to innovation and experimenting in 2022, since consumers like snacking, and it is a pleasure for them to satisfy their need to ‘do good to their bodies’. The category is also subject to conscious consumer attitude – issues such as sustainability, ethical growing, and transparency of the supply chains and added value will be inevitable this year.

Functional ingredients are a new hit

The appearance of adaptogens, probiotics, nootropics in food and drinks promise many exciting innovations, too, since consumers increasingly prefer products that not only kill hunger, but elevate mood or have an energizing effect.

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