Pepsi debuts limited-edition peach and lime flavors for summer

Pepsi is rolling out limited-edition peach and lime flavors geared toward summer grilling, the beverage giant said in a statement.

The New York company said the “tangy citrus bite of lime and the plush sweetness of a ripe peach are popular and nostalgic summertime flavor profiles.” Pepsi added that the new drinks provide a “sweet and refreshing flavor” to pair with the bold, dynamic and smokey savory flavors from the grill.

This time around, Pepsi is collaborating with chef Bobby Flay to promote the new peach and lime sodas while building on the brand’s #BetterWithPepsi campaign. It’s also promoting access to exclusive recipes from Flay and a chance to win a BBQ experience.

The move to target grilling, an activity where friends and families congregate, is a shrewd move for Pepsi as the summer season approaches. The company noted a recent study by the Harris Poll showing 80% of Americans prefer outdoor BBQs to dining out, and more than half of all consumers consider grilling as one of their most popular hobbies.

Soda consumption has been falling for more than two decades as consumers turn to healthier products and curtail their sugar intake. Soda companies have turned to unique and limited-time offerings to attract consumers and boost interest in the category.

Food Dive