Lidl, Vodafone, Auchan are this year’s winning order
For the first time this year, Trade magazine announced the Christmas TV commercials 2023 – Audience Award voting competition. From the 16 entries to the competition, the winning commercial was selected based on the audience’s votes.
Christmas is one of the most heart-warming holidays, for which companies consciously prepare with commercials in the mood associated with the holiday. Trade magazin’s competition was aimed at how the viewers evaluate advertisements related to Christmas through different themes. Therefore, the companies could enter in a free tender, and then the participants and their tenders appeared in a bunch. Public voting was possible between December 5 and 20, 2023, under the specified conditions, on the website of Trade magazin. More than 18,000 votes were received during the given two-week period.
The company with the most voted Christmas TV commercial was offered a one-page ad in Trademagazin, 2-3 of 2024. number, which the winner can use for any campaign.
The company with the most voted Christmas TV commercial was offered a one-page ad in Trademagazin, 2-3 of 2024. number, which the winner can use for any campaign.
Based on the final results, the three podium finishers will be awarded with diplomas, and the first place will be awarded with a prize by Trade magazine, which announced the competition.
The winner of the ide Christmas TV commercials 2023 – Audience Award vote was Lidl Hungary “The wonder of special moments: a magical Christmas!” with his application.

Vodafone – “The story of two toy shops” came in second place.

Third place with the competition of Auchan Hungary – “There is a big dose of love in every bowl of food”.

We would like to thank all participants for taking part in the competition.
We warmly congratulate the winner and the runners-up!
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