Lidl: quality and good prices

By: Trademagazin Date: 2017. 06. 01. 01:22

Lidl Hungary’s story started in 2004 with 12 stores and a logistics centre. Presently shoppers can choose from nearly 1,400 products, from fresh baked goods made in-store to healthy foods – and of course the private label products that offer great value for customers’ money. According to a representative survey by ICERITAS, Lidl Hungary’s products have won the QuDal quality certification seal in 19 categories.

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Judit Tőzsér
PR manager
Lidl Hungary

Judit Tőzsér, PR manager of Lidl Hungary told that they operate 165 stores, which are run sustainably. More than 60 percent of the retailer’s products are supplied by Hungarian enterprises. Until the end of 2016 220 Hungarian food companies participated in the training programmes of the Lidl Supplier Academy. Last year Lidl Hungary sold more than 11 million bottles of Hungarian wine, from which 6.1 million ended up in foreign markets. The annual Lidl Wine Expo Hungary played a key role in this success. (x)