Coca-Cola Discontinues Energy Drink In North America

Coca-Cola Co said on Friday it would discontinue its energy drink in North America, a product it launched with fanfare last year as it pushed into new beverage categories.

The decision comes as a part of the company’s move to streamline products and focus on its fast-moving beverages as consumers pick up more of its traditional sodas and flavored sparkling waters as they come out of the pandemic.

Coca-Cola Energy will remain on shelves in other parts of the world, the company said.

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