A spectacular flavors in the campaign of the 150-year-old PICK

PICK has launched its communication campaign with the successful PICKOLINO campaign, backed by appetizing macro images. The apropos of the current image campaign is twofold, as the brand is celebrating its 150th anniversary this year, along with presenting its rich product range. In May, consumers will be able to meet creatives with publicity, online and POS devices in addition to TV advertising.

The goal of the campaign is to show that the Szeged brand has been offering high quality and diverse product portfolio to demanding consumers for 150 years, thus encouraging more frequent purchases and the testing of new products. It was important that the campaign had a modular structure that could support the introduction of new products in the future, but the message itself could be interpreted as a complete PICK assortment.